Welcome to Fresh PR. We specialise in lifestyle, beauty, hair and fashion brands. Combining connections with creativity, we build brands with targeted media placements and engaging projects.

Getting your bag security checked on the way into a big concert or event is usually a complete inconvenience that leaves you feeling a bit vulnerable and exposed, with the chance of even having something taken off you. Sigh. Fudge Haircare, a brand known for its edgy character decided to reverse the moment at the Vodafone New Zealand Music Awards this year. As each bag was checked by security, a free Fudge Haircare product was slipped in. The first »

We helped Cloudy Bay bring a little bit of Marlborough to Britomart in celebration of the the launch of their 2011 Sauvignon Blanc. The lovely Claire Littler captured the night on film. Check out Claire’s other Vimeo’s here: http://vimeo.com/clairelittler

The 2011 Wella Professionals’ International Trend Vision Award was held last night at New York’s Pier 94. The pinnacle of hairdressing creativity, the ITVA is one of the most prestigious awards. 85 finalists from 49 countries including NZ competed for the coveted Young Talent and Color Awards, celebrating hairdressing talent from all over the world. COLOR WINNERS: Gold- Deling Wu, China Silver- Alina Iulia Calin, Romania Bronze- Chia-Wie Hung, »

Colin Mathura-Jeffee and Woman’s Day teamed up to grant a special wish for 17 year old Sophie Newbold. Sophie suffers from a rare genetic condition called Cardiofaciocutaneous (CFG) Syndrome, which affects her heart, facial features and skin. Her immune system is also fragile and the disease inhibits all growth. When Colin was made aware of the five things on Sophie’s bucket list – to get her driver’s license, compete in a »